Notification

Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Click

For standard content ads, we count a click when a user clicks on an ad.

Note: For the rewarded format, the clicks metric captures both physical clicks and engaged views. This means you should take care with any derived metrics (e.g., click-through rate (CTR), cost-per-click (CPC), etc.) for this format as they might be misleading.

Also, use caution when analyzing clicks and/or click-derived metrics for your entire account if you use the rewarded format. We recommend that you use the "Ad format" breakdown in your reports.

Was this helpful?

How can we improve it?
true
Unlock Growth Potential

Don't miss out on valuable AdSense insights. Opt in to receive performance reports, personalized tips, and webinar invites that can help boost your earnings

Opt in

Search
Clear search
Close search
Google apps
Main menu