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Tag a site or ad request for child-directed treatment

Changes to the Children’s Online Privacy Protection Act (COPPA) went into effect on 1 July 2013. These changes may affect your use of Google products. COPPA applies to websites and services directed at children under the age of 13 and general audience websites or services with users known to be under the age of 13.

Tag a site

If you use Google’s advertising services and you’d like us to treat your site or portions of your site as directed to children, then you can use the following method to notify us:

If you tag your site for treatment as child-directed, then we will take steps to disable interest-based advertising and remarketing ads for that content. It may take some time for this designation to take effect.

Tag an ad request from a site or app

To give you finer control over how your content is treated, you can tag individual ad requests for treatment as child-directed. If you tag your ad request for treatment as child-directed, then we will disable interest-based advertising and remarketing ads for that ad request. Note that including the tag in an ad request will take precedence over any applicable site-level settings.

For example, let’s say that you run a TV review site and you know that the instant user on the site is a child. Rather than tagging your entire site as child-directed, you can just set the tag for child-directed treatment for ad requests shown to this child user to prevent interest-based advertising and remarketing ads from showing in that impression.

The guidelines below describe how to mark your ad requests as child-directed for sites:

Typical ad code (synchronous)

If you're using synchronous ad code, then see below for how to add the Tag for Child-Directed Treatment to your ad code:

<script type="text/javascript"><!--
google_ad_client = "ca-pub-0123456789abcdef";
google_ad_slot = "0123456789";
google_ad_width = 125;
google_ad_height = 125;
google_tag_for_child_directed_treatment = 1;
//-->
</script>
<script type="text/javascript" src="//pagead2.googlesyndication.com/pagead/show_ads.js">
</script>

The child-directed designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.

Asynchronous ad code

If you're using asynchronous ad code, then see below for how to add the Tag for Child Directed Treatment to your ad code:

<script async
src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle"
    style="display:inline-block;width:728px;height:90px"
    data-ad-client="ca-pub-0123456789abcdef"
    data-ad-slot="0123456789"
    data-tag-for-child-directed-treatment="1"></ins>
</script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

The child-directed designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.

For guidance about tagging an ad request from an app, see the “child-directed setting” section of the Google Mobile Ads SDK Developers site for Android and iOS.

As the content owner in control of your site or app, you generally control how your content is treated with respect to COPPA. However, even without notice from you, in some cases Google may begin to treat your site or app as child-directed pursuant to our own obligations under COPPA. In these cases, we will attempt to notify you and you may use Search Console, the ad request tagging feature for sites, or the ad request tagging feature for apps to specify a particular treatment.

Note that you may have other legal obligations under COPPA. Please review the FTC’s guidance and consult with your own legal advice. Please remember that Google's tools are designed to facilitate compliance and do not relieve any particular publisher of its obligations under the law.
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