Ad code implementation
About ad unit statuses
The 'Status' column on the Ad units page in your account shows information about the current state of each of your ad units. By default, this column only shows you the active ad units associated with your product e.g. ad units for content. To view idle ad units, click Advanced filters next to your list of ad units and tick the Idle box.
Here's an explanation of what each ad unit status means:
- Active: an ad unit that has received impressions in the last 7 days.
- Idle: an ad unit that was created more than 7 days ago and has received no impressions within the last 7 days.
- New: an ad unit that was created within the last 7 days, regardless of whether impression have been received or not.
- Hidden: an ad unit that you've selected to hide from your ad units list; this status is unrelated to whether the ad unit is active or idle.