About ad statuses

Once you open the My ads tab in your account and select your product, you'll see the 'Status' column. By default, this column only shows you the active ad units associated with your product e.g. ad units for content. To view idle ad units, you simply click 'Advanced filters' next to your list of ad units and check 'Idle.'

Here's an explanation of what each ad unit status means:

  • Active: an ad unit that has received impressions in the last 7 days.
  • Idle: an ad unit that was created more than 7 days ago and has received no impressions within the last 7 days.
  • New: an ad unit that has been created within the last 7 days, regardless of whether impression are received or not.
  • Hidden: an ad unit you've selected to hide from your ad units list; this status is unrelated to whether the ad unit is active or idle.
If you are not sure why your ads are not shown, please check this troubleshooter for possible problems and steps to solve them.