Google’s visible AI Labels expanding to new regions

In response to upcoming regulatory requirements in California, South Korea, and Vietnam, Google is extending its AI Labeling functionality in these regions starting November 2026. For publishers, these AI labels may appear on creatives served to their properties when coming from Google demand (Google Ads, Display & Video 360). 

For more details on the Google publisher product approach to these regulations, guidance for specific ad formats, and next steps, visit Navigate AI labeling regulations.