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Allow and block ads

Block ads by general category

To prevent ads from certain general categories and sub-categories from appearing on your site, block them by updating the "General ad categories" settings in your account. If you filter an ad category through category filtering, it will block ads of all targeting types and formats. You can block general categories at the product level or at the site level.

Right now, we're only able to support category blocking for a limited set of languages, regardless of the language of the site.

You can block ads from up to 200 categories. You might find that some general categories overlap with some sensitive categories.

Block at the site level

  1. Sign in to your AdSense account.
  2. Visit the Allow & block ads tab.
  3. In the sidebar, make sure “Content” is selected.
  4. Under Content, select the domain or subdomain that you want to set the block on.
    If your site is not listed, you can add it using the site management feature.
  5. In the horizontal bar across the top of the page, click the General categories tab.
  6. Use the controls on the page to allow or block categories. Changes are automatically saved on selection.

Block at the product level

  1. Sign in to your AdSense account.
  2. Visit the Allow & block ads tab.
  3. In the sidebar, select your product. For example, select “Content” for AdSense for content.
  4. In the horizontal bar across the top of the page, click the General categories tab.
  5. Use the controls on the page to allow or block categories. Changes are automatically saved on selection.
The total percentage of ad impressions shown on your "General categories" page might be greater than or less than 100% as ads may be classified in multiple categories, or not classified in any category at all.
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