Blocking controls

Block advertiser URLs in AdSense

This article is for AdSense publishers only. If you don't have an AdSense account, we recommend you:

You can block specific ads from appearing on your pages. This is helpful when you don't want to display particular ads—for example, you might want to block ads leading to competitors' sites.

You can block ads that link (or, click-through) to specific URLs. This way, you can easily block all ads that are linked to your competitor at www.example.com. By entering a top-level domain such as www.example.com, you'll also block all ads that link to subdirectories below that domain.

You can block a maximum of 500 URLs.

Block at the site level

  1. Sign in to your AdSense account.
  2. Click Blocking controls.
  3. Make sure Content is selected.
  4. Under Content, click the site that you want to set the block on.
    Tip: If your site is not listed, you can add it. Learn how to add a new site to your sites list.
  5. Click Manage Advertiser URLs.
  6. On the "Advertiser URLs" page, enter the URLs you want to block.

    You can separate multiple URLs with commas or hard returns.

  7. Click Block URLs.

    Ads from blocked URLs should stop showing on your pages within 24 hours.

Block at the product level

  1. Sign in to your AdSense account.
  2. Click Blocking controls.
  3. Click your product. For example, click Content for AdSense for content.
  4. Click All sites.
  5. Click Manage Advertiser URLs.
  6. On the "Advertiser URLs" page, enter URLs you want to block.

    You can separate multiple URLs with commas or hard returns.

  7. Click Block URLs.

    Ads from blocked URLs should stop showing on your pages within 24 hours.

Note: Remember, don't click your own ads to determine their URLs—it's against the Program policies.

Guidelines for blocking URLs

Action / component Guideline
When entering the advertising URLs you want to block
  • You can separate multiple URLs with commas or hard returns.
  • You can block a maximum of 500 URLs.
For URL paths
  • Entering example.com blocks ads to example.com and example.com/sub.
  • Entering example.com/sub does not block ads to example.com/products.
For query paths
  • Entering example.com/1?2=3 blocks ads to example.com/1?4=5
For subdomains
  • Entering example.com blocks ads to www.example.com and forums.example.com.
  • Entering www.example.com blocks ads to www.example.com, forums.example.com, and example.com.
  • Entering forums.example.com blocks ads to forums.example.com but does not block ads to example.com, www.example.com, or admin.example.com.
For apps URLs are normalized for Google Play Store and iTunes. This means you only need to add one variation of the URL to block the app from advertising on your property. For example, if itunes.apple.com/app/id12345 and itunes.apple.com/us/app/id12345 point to the same app, you only need to enter one of the URLs to block the app entirely.
For YouTube videos
  • Block a single video by entering its URL: youtube.com/watch?v=videoID
  • Block all YouTube videos: youtube.com/watch
  • Block an entire YouTube channel by watch domain: youtube.com/channel/channelID
For URLs that combine a top-level domain with a country code top-level domain (such as google.com.br) Explicitly include the country code top-level domain as part of the URL.
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