Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Unseen Impression Filter

The unseen impression filter is an AdWords feature that allows advertisers to prevent their ad from appearing in ad units on the Google Display Network that are not seen or clicked on by users, despite ample opportunity. This includes ad units on AdSense publisher websites.

The intent of the unseen impression filter is to make advertising on the Google Display Network more appealing to brand-focused advertisers who want to have their ads seen by as many users as possible across our network. By attracting more new advertisers and increasing the spend of existing advertisers, this should improve revenue for publishers.

To maximize your AdSense earnings, we recommend that you place your ads in highly visible areas. Learn more about finding the optimal location for your ads to ensure they're seen by users.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

' data-mime-type=
Your AdSense page

Introducing AdSense Page: a new resource in which you can find personalized information and new opportunities in your account to help to succeed with AdSense.

Clear search
Close search
Google apps
Main menu
Search Help Center