Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Ad targeting

Opt out of user-based advertising

You can opt out of showing ads that are based on users’ interests, demographics, and Google Account information.

What happens when you opt out

  • Advertising platforms that are eligible for the AdSense auction (Authorized Buyers, Display & Video 360, and Google Ads) won’t use visitation information from your site to help infer interests and demographics
  • Google Ads and Display & Video 360 won’t add visitation information from your site to users' Google Accounts.
  • Ads you've blocked by category, by advertiser URL, or using the Ad review center won’t appear to users through user-based advertising.
  • The opt out only applies to AdSense for content.
  • You might decrease the number of ads competing to appear on your site, which may decrease your potential earnings.
Can’t opt out based on previous interactions
You can’t opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser's website, known as remarketing.

Steps to opt out of showing user-based ads

  1. Sign in to your AdSense account.
  2. Click Brand safety and then Content and then Blocking controls and then Manage Ad serving.
  3. Under "Personalized ads", use the control Allow block control icon. to opt out of user-based ads.
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