Ad targeting

How the privacy of your site's users is protected

The user information collected through interest-based advertising is used in accordance with Google's privacy policies. We don't use personally identifiable information to show interest-based ads. We infer interest and demographic categories based on aggregated survey data on site visitation. Please review the Privacy Policy for more information.

In addition, we're enabling users to see how ads are being customized to their interests via the Ads Settings, which they can find through the Google Privacy Center and most "Ads by Google" or "AdChoices" links seen in Google ads. Users can add or remove categories to improve the relevance of the ads they see or opt out of interest-based ads entirely. With this tool, we hope that users will feel engaged and comfortable with the ads shown to them. For more information, please visit the advertising policy FAQ.