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About the ad intents format

Ad intents is an intent-driven format that places links and anchors showing organic search results with ads into existing text and pages on your site related to your content.

How it works

Ad intents works by scanning your pages for opportunities to help your users find something they might be looking for. Based on your content and what your users may be interested in, ad intents automatically:

  • converts existing text on your page into links. Learn more about ad intent links.
  • places anchors that appear at the bottom of your page. Learn more about ad intent anchors.

When a user interacts with a link or anchor, it opens a dialog that shows users relevant, organic search results with ads and can help to increase your earnings. When a user closes the dialog, they remain on the same page on your site.

How you earn from ad intents

You get paid if a user clicks on any of the ads in the dialog. Learn more about the revenue share for ad intents.

Opt in to ad intents

  1. Sign in to your AdSense account.
  2. Click Ads.
  3. In the table of all your sites, click Edit Edit next to your site. Your site opens in the ad settings preview.
    Tip: You can use the preview to try out different ad settings before your Auto ads go live.
  4. Under "Ad settings", make sure Auto ads is turned on.
  5. Click Intent-driven formats, and check the Ad intents checkbox.
  6. If you haven't already, acknowledge the Terms of Service and policies.
  7. (Optional) Under "Settings", you may opt out of either ad intent links or ad intent anchors by unchecking the applicable checkbox.
  8. Go back to "Ad settings", then click Apply to site.
    Note: Ad intents may not appear on your eligible pages immediately.

Track the performance of ad intents

  1. Visit the Reports page in AdSense.
  2. Create a custom report and add the "Ad format" breakdown.
  3. Click Edit metrics Edit, select the "Funnel" metrics and click Apply.


Should I add additional mentions of products or other commercial opportunities to my pages to increase the number of ad intents shown?

No. You should avoid the unnecessary, repeated use of keywords which don’t add value to your site. Google will take action against sites that don’t add any value to users. As a reminder, AdSense publishers are required to adhere to the Google Publisher Policies, which include the Spam policies for Google web search.

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