Ad intents is an intent-driven format that places links, anchors, and chips showing organic search results with ads into existing text and pages on your site related to your content.
How it works
Ad intents works by scanning your pages for opportunities to help your users find something they might be looking for. Based on your content and what your users may be interested in, ad intents automatically:
- converts existing text on your page into links. Learn more about ad intent links.
- places anchors that appear at the bottom of your page. Learn more about ad intent anchors.
- places chips at the end of paragraphs on your page. Learn more about ad intent chips.
When a user interacts with a link, anchor, or chip, it opens a dialog that shows users relevant, organic search results with ads and can help to increase your earnings. When a user closes the dialog, they remain on the same page on your site.
How you earn from ad intents
You get paid if a user clicks on any of the ads in the dialog. The amount you earn depends on whether the user clicked a display ad or a search ad:
- For display ads you receive the AdSense for content revenue share.
- For search ads you receive 51% of the revenue recognized by Google. Learn more about the revenue share for ad intents.
Opt in to ad intents
- Sign in to your AdSense account.
- Click Ads.
- In the table of all your sites, click Edit
next to your site. Your site opens in the ad settings preview.
Tip: You can use the preview to try out different ad settings before your Auto ads go live. - Under "Ad settings", make sure Auto ads is turned on.
- Click Intent-driven formats, and check the Ad intents checkbox.
- (Optional) Under "Select how ad intents appears on your site", you may opt out of either ad intent links, ad intent anchors, or ad intent chips by unchecking the applicable checkbox.
- Under "Advanced settings", select which ads you want to show in the dialog:
- Always show display ads with organic search results - ad intents will only show display ads.
- Show search ads with organic search results, and display ads if search ads are unavailable - ad intents will show search ads by default. In the case when search ads aren't available, ad intents will show display ads instead.
If you haven't already, acknowledge the AdSense for Search Terms of Service and policies.
Note: Display ads and search ads have different revenue shares. Learn more about how you earn from ad intents. - Click Apply to site.
Note: Ad intents may not appear on your eligible pages immediately.
next to your site. Your site opens in the Track the performance of ad intents
To view the earnings from your intent-driven formats:
- Visit the Reports page in AdSense.
- Create a custom report and add the "Ad format" breakdown.
- Click Edit metrics
To view the earnings from your display ads versus search ads:
- Visit the Reports page in AdSense.
- Create a custom report and add the "Product" breakdown.
FAQs
Do I need an Adsense for Search (AFS) account to turn on ad intents?
No. While ad intents can display search ads, an AFS account is not required to turn on ad intents. You are only required to have Auto ads enabled to turn on ad intents.
My site doesn't have an existing search results page. Can I still turn on ad intents?
Yes. When users click an ad intent, it opens a dialog that shows users relevant, organic search results.
Which of my pages are eligible for ad intents?
Any page with sufficient commercial text content is eligible. Because ad intents generates terms based on content, content-rich pages will generate more relevant terms, resulting in better performance.
I believe my page is eligible, why am I not seeing ad intents?
Although a page might be eligible, we only show ad intents when we believe they are relevant enough to the content and context of why someone might be reading your content. Ad intents also takes steps to avoid adult content and that with sensitive connotations from being suggested.
I'm seeing search results from outside my site, why is this?
When a query doesn't return enough relevant results from your site, we may include results from the wider web. When results from the wider web are displayed, we indicate this to the user on the search results page.
Should I add additional mentions of products or other commercial opportunities to my pages to increase the number of ad intents shown?
No. You should avoid the unnecessary, repeated use of keywords which don’t add value to your site. Google will take action against sites that don’t add any value to users. As a reminder, AdSense publishers are required to adhere to the Google Publisher Policies, which include the Spam policies for Google web search.
Can I run experiments on ad intents?
No, experiments aren't available for ad intents.
