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AdSense for Shopping (AFSh)

AdSense for Search (AFS) policies

(23 March 2022) Due to the war in Ukraine, we will pause monetisation of content that exploits, dismisses or condones the war.

(10 March 2022) Given the recent suspension of Google advertising systems in Russia, we’ll be pausing the creation of new Russian accounts on AdSense, AdMob and Google Ad Manager. Additionally, we will pause ads on Google properties and networks globally for advertisers based in Russia.

(3 March 2022) Due to the ongoing war in Ukraine, we will be temporarily pausing ads from serving to users located in Russia.

(26 February 2022) In light of the war in Ukraine, we are pausing Google’s monetisation of Russian Federation state-funded media. 

We will continue to actively monitor the situation and make adjustments as necessary.

  1. Query modification
    Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages.

  2. Code modification
    AdSense publishers are not permitted to modify the AdSense for Search code in any way.
    Publishers may not:

    • Pre-populate the AdSense for Search box
    • Create links to Google AdSense for search results
    • Frame Google AdSense for Search results
    • Remove or alter the Google logo
  3. Number of ads and search box placement
    A maximum of two Google AdSense for Search boxes may be placed per page.

  4. Code may only be used on search results pages
    AdSense for Search ad units may only be placed on search results pages. AdSense for Search code may not be integrated into any software application such as a toolbar.

  5. Nature of searchable content
    As described in the AdSense Programme policies, copyrighted content or content that violates our site content guidelines shouldn't be the focus of your searchable content.

  6. No incentivising searches
    You are not allowed to compensate users for viewing ads or performing searches.

  7. Query limit
    You may only make one query per user request. The online AdSense for search product is limited to five (5) billion queries per account from the period of 1 August to 31 July of the following year.

AdSense for Search FAQs

Can I alter the AdSense for Search code?

We understand that it's important for you to have control over the layout of your web pages, so we currently offer a number of display options for AdSense for Search. In general, as specified in our Programme policies, we don't permit modifications to the AdSense code. However, we do allow specific modifications that allow our AdSense for Search code to comply with W3C HTML and XHTML standards.

Under the Ads for Search page, when generating your AdSense for Search code, you may choose to:

  • Open search results in a new window
  • Customise the length and layout of the Google search box
  • Select colours or styles for your AdSense for Search results

Again, please note that modification of the AdSense for Search code is a violation of the AdSense programme policies. Publishers may not:

  • Pre-populate the AdSense for Search box
  • Create links to Google AdSense for search results
  • Frame Google AdSense for Search results
  • Remove or alter the Google logo

Can I use other Internet search services with AdSense for Search?

Publishers are permitted to add other Internet search services to sites displaying the AdSense for Search box. However, the search boxes displayed from other Internet search services may not mimic the appearance of the Google search box. In addition, publishers using the optional Site Search feature may also use alternate products to search the contents of their site.

Can I use the search engine on my site?

We strongly recommend that you do not use the search engine on your site to perform searches yourself. Doing so could increase the risk of accidental clicks on your own ads, and will result in reports that don't properly reflect the traffic to your pages.

Can I display Google ads and an AdSense for Search box on the same page?

Yes. You can place an AdSense for Search box on any page that meets our Programme policies, even if you're already showing Google ads on that page. Searches will lead to a search results page that's also monetised with Google ads.

Can I place non-AFS Google ads on my AFS results pages?

We ask that you don't place any additional Google ads, including text, image or video ad units, on pages with framed search results. However, you're welcome to place a link unit or an AdSense for Search box on the page.

For publishers serving AdSense for Search ads through the CSA protocol, please review our Custom Search Ads policies.
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