Introduction
These policies apply to the use of Google's AdSense for Search (AFS) services.
For clarity, for the purposes of these policies:
- "ads" means advertisements provided by Google. It does not mean any advertisements (or other advertising products or services) that are not provided by Google;
- "content" means everything presented to users by you, including publisher-generated content, syndicated content, user-generated content, organic search results, advertisements (whether provided by Google or a third party), and links to other sites or apps; and
- where it has been indicated that Google’s approval is required, such requirement only applies to the use of Google services, including ads provided by Google.
You must ensure that your use of Google services, including any content on properties where Google services are implemented, is in compliance with these policies. Google may take corrective action(s) for any non-compliance, including but not limited to the following: (1) suspending provision of any Google services, (2) requiring you to cease or modify the use or implementation of any Google services, or (3) exercising any of its rights under the applicable Google Services Agreement, Google AdSense Online Terms of Service, or any other relevant agreement between you and Google.
Policies
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Query modification
Queries must originate from clear user search intent coming from one of three sources:- A search query entered and submitted directly by a user into a search box without editing, modification or filtering. The search box may not be pre-populated with search terms, and publishers may not create links containing pre-populated search terms.
- An AdSense for Search Product-Integrated Feature, as defined by and compliant with Google’s AdSense for Search Product-Integrated Feature policies.
- An Alternative Search Query on your Search ads enabled sites or apps, as defined by and compliant with Google’s Alternative Search Query policies.
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Code modification
AdSense publishers are not permitted to modify the AdSense for Search code in any manner.
Publishers may not:- Frame AdSense for Search results
- Remove or alter the Google logo
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Number of ads and search box placement
A maximum of two AdSense for Search boxes may be placed per page. -
Code may only be used on search results pages
Ad units may only be placed on search results pages. AdSense for Search code may not be integrated into any software application such as a toolbar or browser extension. -
Nature of searchable content
As described in the AdSense Program policies, copyrighted content or content that violates our site content guidelines should not be the focus of your searchable content. -
No incentivizing searches
You may not compensate users for viewing ads or performing searches. -
Query limit
You may only make one query per user request. The online AdSense for search product is limited to five (5) billion queries per account from the period of August 1st to July 31st of the following year.
AdSense for Search FAQs
- Can I use other internet search services with AdSense for Search?
- Can I use the search engine on my site?
- Can I display ads and an AdSense for Search box on the same page?
- Can I place non-AFS ads provided by Google on my AFS results pages?
Can I use other internet search services with AdSense for Search?
Publishers are permitted to add other internet search services to sites displaying the AdSense for Search box. However, the search boxes displayed from other internet search services may not mimic the appearance of the Google search box. In addition, publishers using the optional Site Search feature may also use alternate products to search the contents of their site.
Can I use the search engine on my site?
We strongly recommend that you do not use the search engine on your site to perform searches yourself. Doing so could increase the risk of accidental clicks on your own ads, and will result in reports that don't properly reflect the traffic to your pages.
Can I display ads and an AdSense for Search box on the same page?
Yes. You can place an AdSense for Search box on any page that meets our Program policies, even if you're already showing ads on that page. Searches will lead to a search results page that is also monetized with ads.
Can I place non-AFS ads provided by Google on my AFS results pages?
We ask that you don't place any additional ads provided by Google, including text, image or video ad units, on pages with framed search results. However, you're welcome to place a link unit or an AdSense for Search box on the page.
