Clicks and impressions

How to keep your account in good standing

We understand you have questions and concerns about invalid clicks and keeping your account in good standing. Below we've provided a list to the most common issues and concerns a publisher may have. If you're unable to find your answer here, we recommend reviewing the AdSense Help Forum for further assistance.


I accidentally clicked on my own ads. Will this cause a problem for my account?

Although publishers are not permitted to click on their own ads for any reason, we do understand that accidental clicks may occur. We therefore don't require that you contact us every time you click on your ads. Rest assured that your account is being properly credited for all clicks and impressions we consider to be valid.

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I noticed some unusual click activity on my account. How can I protect myself from invalid clicks?

If you suspect that invalid clicks may have resulted from a visitor to your site, we suggest that you review your site's logs for any suspicious activity and notify us with your findings. This information can help us in resolving any issues, although as outlined in our Terms and Conditions, Google will use its sole discretion when determining instances of invalid clicks. If you need help monitoring your site traffic, we recommend trying these Google search terms:

Webmaster resources
Website tracking and logging
Site traffic analysis

You may also wish to review our tips and guidelines for keeping your account in good standing.

Lastly, please rest assured that we'll monitor your situation closely, and that your account is being properly credited for all clicks and impressions we consider to be valid.

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Can I view my own site without generating invalid impressions?

Yes, you're welcome to view your own pages without generating invalid impressions. Simply viewing your pages yourself will not jeopardize your good standing in the AdSense program - however, please continue to avoid clicking on any ads, and don't reload your pages excessively. We take the issue of invalid clicks and page impressions very seriously and have a dedicated team of specialists, as well as automated systems, to flag and review any unusual activity.

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Can you block my IP address or the IP addresses of my users?

Because IP addresses can be allocated from various sources, and because valid clicks may be blocked as a result, we're unable to block IP addresses provided by publishers.

If you're trying to block your IP so that you can visit the destination of an ad or add it to your filter list, we suggest using the AdSense publisher toolbar as an alternative. This toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks. For more information on this tool, please visit the AdSense publisher toolbar topic.

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I use the same IP as other users. Will this cause a problem?

We understand that you may be using the same computer or sharing an IP address with other users. While we're unable to disclose any information about how we monitor click activity, please know that to protect your interests as well as those of our advertisers, Google continually monitors all clicks and impressions on Google ads to prevent any abuse of the AdSense program. Rest assured that we'll monitor your situation closely, and that your account is being properly credited for all clicks and impressions we consider to be valid.

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I expect a significant increase in my site traffic. Do I need to report it?

We understand that your site traffic may significantly increase for various reasons, and that you may feel you ought to let us know. However, there's no need to notify us of a surge in activity, as we continually monitor all clicks and impressions on Google ads to prevent any abuse of the AdSense program. Rest assured that we'll monitor your situation closely, and that your account is being properly credited for all clicks and impressions we consider to be valid.

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My reports are showing clicks on my ads but no earnings. What's going on?

It could be that your account has some clicks or impressions which our monitoring system considers to be invalid. As you may know, in order to protect the interests of our publishers as well as those of our advertisers, Google monitors clicks on Google ads to prevent any abuse of the AdSense program. Google's proprietary technology analyzes all ad clicks for any invalid click activity that is intended to artificially drive up an advertiser's clicks or a publisher's earnings. Clicks deemed by our monitoring system to be invalid will appear in your reports.

However, since advertisers aren't charged for clicks deemed to be invalid, publishers don't receive any revenue for these clicks. For this reason, you may occasionally notice clicks with no associated revenue. Rest assured that your account is being properly credited for all clicks we consider to be valid.

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Can I use my own AdSense for search box to perform my searches?

We strongly recommend that you do not use the AdSense for search box on your site to perform searches yourself. Besides increasing the risk of accidental clicks on your own ads, searching through AdSense for search will result in reports that don't properly reflect the traffic to your pages.

We suggest that you use Google.com for your searches, or, if you're a Windows user running Internet Explorer or Firefox, we recommend the Google Toolbar. The Toolbar allows you to search from within your browser, and includes shortcuts to a number of Google services - more information is available at the Toolbar website.

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Playing the video of ads on my site

You're welcome to view the videos of ads on your site by clicking the Play button; clicks on the play button are not counted as clicks in your reports. We'll only count clicks that lead a user to the advertiser's site, including on the display URL or on the video while it's playing.

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