Programme policies

Webmaster quality guidelines

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense programme are required to adhere to the webmaster quality guidelines. These guidelines provide many tips for creating sites that help Google find, index and rank your site. In general, following these tips will help you to provide a positive experience for your users. The guidelines are quite extensive so we’ve highlighted some important information below:

Please keep in mind that participation in AdSense doesn't affect a site's rank in Google search results and won't queue its web pages for crawling by our main index bots. Publishers wishing to improve their ranking in the search results should visit our Webmaster Central and Webmaster Tools, which are available to all publishers.

Sites that don't meet these guidelines may be removed from the search index and have AdSense ads disabled. If this has happened to one of your sites, you can modify your site so that it does comply with the guidelines and then submit your site for reconsideration.

To learn more about protecting your site content, read our Inside AdSense blog post.