You can check the performance of your H5 Games Ads by running an "Ad format" report in your AdSense account.
- Sign in to your AdSense account.
- Choose how you'd like to generate your report:
- To have AdSense automatically generate your report, go to: https://www.google.com/adsense/new/reporting/?ag=date&dd=1YadpresentationY2YMANUAL_REWARDEDYRewardedYMANUAL_INTERSTITIALYInterstitial
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To generate the report yourself:
- Click Reports.
- Click Filter and select Ad format.
- In the table select the "Interstitial" and "Rewarded" formats.
Note: These formats are reserved for H5 Games Ads and won't include metrics from formats such as vignettes or Google Ad Manager web interstitials.
- Click Apply.
Note: For the rewarded format, the clicks metric captures both physical clicks and engaged views. This means you should take care with any derived metrics (e.g., click-through rate (CTR), cost-per-click (CPC), etc.) for this format as they might be misleading.
Also, use caution when analyzing clicks and/or click-derived metrics for your entire account if you use the rewarded format. We recommend that you use the "Ad format" breakdown in your reports.
Tip: If you want more customized performance breakdowns such as checking the performance per game category (e.g., casual vs. hyper casual games) or traffic source (e.g., organic vs. paid traffic), you can create custom channels.