You might see frequent changes throughout the day within the estimated earnings metrics shown in your reports, especially within 48 hours of initial reporting. This is due to the lag between gross click counts and invalid click detection. Earnings are reflected quickly and then adjusted downward for any invalid clicks, which take longer to process.
After a visitor clicks on an ad, estimated earnings are then updated based on these recorded clicks. However, we process for invalid clicks after this initial estimate, and the corresponding click count and earnings might then be adjusted downward in your reports if we detected invalid activity.
This behavior is noticeable mostly for accounts with low traffic volume or a high proportion of invalid clicks.
While the click counts and estimated revenue will be stable after those initial fluctuations, you might see further deductions to your finalized earnings at the end of the month due to any other invalid activity that was later detected, or other debits such as rounding discrepancies. Learn more about understanding your earnings.
If you're seeing frequent adjustments, we recommend reviewing how to prevent invalid clicks on your site. Additionally, you can report suspicious activity to our traffic team directly.