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Privacy Sandbox initiative and AdSense

The Privacy Sandbox initiative aims to create technologies that both preserve people’s privacy online and give companies and developers the tools to build thriving digital businesses, which keeps the web and apps open and accessible to everyone. The Privacy Sandbox is an ongoing initiative that combines ideas from across the industry into new proposals that are tested, commented on, and iterated.

Privacy Sandbox for the Web will phase out third-party cookies and limit cross-site tracking. By creating new web standards, it will provide publishers with safer alternatives to existing technology, so they can continue building digital businesses while your data stays private.

Privacy Sandbox on Android will strengthen privacy, while providing tools app developers need to support and grow their businesses. It will introduce new solutions that operate without cross-app identifiers (including Advertising ID) and limit data sharing with third parties.

How AdSense works with Privacy Sandbox

We’re working to integrate privacy technologies into AdSense. Currently, AdSense is testing two of the Privacy Sandbox APIs on web: Protected Audience API (formerly known as FLEDGE) and Topics API. You can learn about our testing progress and approach in the following articles:

Note: The use of Privacy Sandbox APIs is subject to Google’s EU User Consent policy requirements (for example, obtaining users’ legally valid consent for the collection, sharing, and use of personal data for ads personalization).


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