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Brand safety

Block guns & firearm ads

You can prevent guns & firearm ads from serving with:

Note: Sensitive category blocks don’t include guns & firearm ads.

"General categories" blocks

To use a "General categories" block to control guns & firearm ads, follow the steps in this article. After step 5:

  1. Navigate to Business & Industrial and thenSecurity Equipment & Services.
  2. Select Guns & Firearms.

"Advertiser URLs" blocks

Use advertiser URL blocking to control ads leading to domains related to guns & firearms—if you know what those domains are.

Blocks in the Ad review center

Use the Ad review center to find and block specific guns & firearm ads that you see on your site.

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