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Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Ad targeting

About personalized advertising

Personalized advertising (formerly known as interest-based advertising) enables advertisers to reach users based on their interests and demographics (for example, "sports enthusiasts"), as well as other information described here.

Personalized advertising should help monetize your website more efficiently, increase value for advertisers, and provide a better experience for users.

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