We recently launched Your AdSense Page where you can find personalised information about your account to help you succeed with AdSense.

Ad RPM

Ad revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad impressions you received, then multiplying by 1000.

Ad RPM = (Estimated earnings / Ad impressions) * 1000

For example, if you earned an estimated £180 from 45,000 ad impressions, then your ad RPM would equal (£180/45,000) * 1000, or £4.00.

Note that this metric is only available under the "Custom" metric family tab. Find out more about the custom metric family.
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