Page CTR

The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.

Page CTR = Clicks / Page views

For example, if you received 2 clicks for 250 page views, your page CTR would be .8%. (2/250=.8%)

Note that this metric is only available under the "Custom" metric family tab. Learn more about the custom metric family.
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