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Grow your ad revenue and get your website into shape for the holiday season! Check out our blog post for additional information.

Page CTR

The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.

Page CTR = Clicks / Page views

For example, if you received 2 clicks for 250 page views, your page CTR would be .8%. (2/250=.8%)

Note that this metric is only available under the "Custom" metric family tab. Learn more about the custom metric family.
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