Create a US state regulations message

After you add your sites to AdSense, complete the following steps to create the US state regulations message that you want to display to site visitors viewing your sites in applicable states.

Make sure that you've placed the AdSense code on your site.

Messages may not be eligible to show on web if the referrer-policy isn't configured to share the 'Referrer' header on cross-origin requests. Ensure that your referrer policy allows cross-origin sharing (for example, strict-origin or strict-origin-when-cross-origin).

1. Sign in to your AdSense account.
2. Click Privacy & messaging.

3. Create a new message. On the US state regulations message type card:

   • Click Create if this is your first US state regulations message.
   • Click Manage if you've previously created a US state regulations message. Then, click Create message.
4. Select the sites in which this message will be displayed:

   1. Click Select sites.
   2. Select the desired sites.
   3. Click Confirm. 
5. Select the default language in which this message will be displayed. You can choose from English, Spanish or Spanish (Latin America). 
6. In the 'Message name' field, enter a descriptive message name that will help you identify the message later. The name is shown only in the Privacy & messaging page and won't be visible to users.
7. (Optional) Edit and format the message to match your editorial and visual standards.
8. When you’re ready, click Publish. Or, click Save draft to save a draft of the message and exit the message builder without publishing.

The US state regulations message type doesn't support Accelerated Mobile Pages (AMP). If you turn on this feature, it displays a privacy message on your site, but it does not show a message on the AMP version of your site.

US state regulations message settings

The following settings are available for US state regulations messages within Privacy & messaging:

• Restrict data processing: Choose whether you want to show personalised ads or non-personalised ads to users in applicable states who are subject to US state regulations.

  This setting will apply to users in California, Virginia, Colorado, Connecticut and Utah, USA.

• Select ad partners: Select the ad partners (formerly 'ad technology providers') that you want to use to serve ads to users in applicable states who are subject to US state regulations.
• Manage restricted data processing via ad requests: You can restrict data processing at an ad request level if you don’t want to restrict data processing across your account.

Note: If you choose to turn on the privacy message and override your 'Restrict data processing' setting, then you won't be able to customise the list of advertising partners. The sites for which you've set up the override will always use the default list of advertising partners.