Notification

Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Ad request RPM

Ad request revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad requests that you made, then multiplying by 1000.

Ad request RPM = (Estimated earnings / Number of ad requests) * 1000

For example, if you earned an estimated £60 from 15,000 ad requests, then your ad request RPM would equal (£60/15,000) * 1000, or £4.00.

Note: This metric is only available under the 'Advanced' metric family tab. Learn more about picking metrics for your report.

Was this helpful?

How can we improve it?
true
Unlock growth potential

Don't miss out on valuable AdSense insights. Opt in to receive performance reports, personalised tips and webinar invites that can help boost your earnings

Opt in

Search
Clear search
Close search
Google apps
Main menu