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Ad request RPM

Ad request revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad requests you made, then multiplying by 1000.

Ad request RPM = (Estimated earnings / Number of ad requests) * 1000

For example, if you earned an estimated $60 from 15,000 ad requests, your ad request RPM would equal ($60 / 15,000) * 1000, or $4.00.

Note that this metric is only available under the "Custom" metric family tab. Learn more about the custom metric family.
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