Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Ad unit CTR

The ad request click-through rate (CTR) is the number of ad clicks divided by the number of ad requests.

Ad request CTR = Clicks / Ad requests

For example, if you received seven clicks out of 1000 ad requests, then your ad request CTR would be 0.7%. (7 / 1000 = 0.7%)

Note that this metric is only available under the "Custom" metric family tab. Find out more about the custom metric family.
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