Notification

Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Ad unit CTR

The ad request click-through rate (CTR) is the number of ad clicks divided by the number of ad requests.

Ad request CTR = Clicks / Ad requests

For example, if you received seven clicks out of 1000 ad requests, then your ad request CTR would be 0.7%. (7 / 1000 = 0.7%)

Note: This metric is only available under the 'Advanced' metric family tab. Learn more about picking metrics for your report.

Was this helpful?

How can we improve it?
true
Unlock growth potential

Don't miss out on valuable AdSense insights. Opt in to receive performance reports, personalised tips and webinar invites that can help boost your earnings

Opt in

Search
Clear search
Close search
Google apps
Main menu