Notification

Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Ad request CTR

The ad request clickthrough rate (CTR) is the number of ad clicks divided by the number of ad requests.

Ad request CTR = Clicks / Ad requests

For example, if you received 7 clicks out of 1000 ad requests, your ad request CTR would be .7%. (7 / 1000 = 0.7%)

Note that this metric is only available under the "Custom" metric family tab. Learn more about the custom metric family.

Was this helpful?

How can we improve it?
true
Unlock Growth Potential

Don't miss out on valuable AdSense insights. Opt in to receive performance reports, personalized tips, and webinar invites that can help boost your earnings

Opt in

Search
Clear search
Close search
Google apps
Main menu