Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Ad request

An ad request is counted whenever your website requests ads to be displayed. It's the number of ad units that requested ads (for content ads) or search queries (for search ads). We report an ad request each time that a request was sent, even if no ads were returned.

Note that this metric is only available under the "Custom" metric family tab. Find out more about the custom metric family.
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Your AdSense page

Introducing AdSense Page: a new resource in which you can find personalised information and new opportunities in your account to help to succeed with AdSense.

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