We recently launched Your AdSense Page where you can find personalised information about your account to help you succeed with AdSense.

Ad request

An ad request is counted whenever your website requests ads to be displayed. It's the number of ad units that requested ads (for content ads) or search queries (for search ads). We report an ad request each time that a request was sent, even if no ads were returned.

Note that this metric is only available under the "Custom" metric family tab. Find out more about the custom metric family.
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