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You can now check personalized account information on the new "My AdSense page"

Bid type

The bid type is the way that advertisers bid in the auction for your ad space:

  • cost-per-click (CPC)
  • cost-per-thousand impressions (CPM)
  • Active View cost-per-thousand impressions (Active View CPM)
  • cost-per-engagement (CPE)

Learn more about the ad auction

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