Targeting types in reporting

The targeting type report shows you how advertisers targeted ads on your site. The data in the report is broken down into the following targeting types:

  • Contextual, targeting based on keyword analysis, word frequency, font size and the overall link structure of the web
  • Placement, targeting based on your site URL
  • Personalized, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features; however, this targeting type may also include contextual targeting when we don’t have access to user data
  • Run of Network, targeting all sites in the AdSense network, except explicitly excluded sites, according to available inventory
  • None, no targeting used
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