The manner in which an advertiser targeted ads at your website. AdSense offers the following targeting types:
- Contextual targeting, based on keywords
- Placement targeting, based on your site URL
- Personalized advertising, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features.
- Remarketing, targeting users based on their previous interactions with an advertiser, such as visits to an advertiser’s site.