Create a Performance Max project and add assets

Performance Max is an advertising campaign type that lets you access inventory, formats, and audiences across all of Google's channels. Ads Creative Studio helps you build an asset group for your Performance Max campaign according to best practices. You can validate assets against requirements, preview assets in sample ads, share a preview sheet with reviewers, and export the assets to Google Ads.

Create a new project

1. Sign in to Ads Creative Studio.
2. On the Projects page, click New Performance Max.
3. Enter a name for the new project.
4. Click Create. This will create a new project where you can start adding assets.

Add assets

The project page is divided into three sections:

1. Assets: Add images, text, and videos.
2. Asset checklist: Check that you've added the recommended number of assets.
3. Preview: See example ads with your assets.

 

Assets

The following asset types are supported:

• Text: headlines, long headlines, descriptions, and business name
• Image: images and logos
• Video

Review the full guidelines for Performance Max asset groups.

Text

You can enter headlines, long headlines, descriptions, and the business name in the text fields on the Assets panel.

Text asset types such as final URL, call to action, and display URL path can be set in Google Ads.

Add text

1. If there isn't a blank field for the type of text asset you want to add, click Add.
   • If you don't see the Add button, you've already added the maximum number of text assets of that type.
2. Enter text in one of the blank fields for headlines, descriptions, or business name.

Remove text

Delete text from the field where you added it until the field is blank.

Images

For images and logos, you can select images from the asset library or upload image files of supported types. Uploaded images will be available in the asset library for future use in Ads Creative Studio.

If you select an image that isn't in a supported aspect ratio, or if the image can be cropped to fit more than one supported aspect ratio, you can select the ratios that you want to use and crop the image to fit those ratios.

Add an image or logo

1. Open the media picker from the project page.
   • If you haven't yet added an image or logo, click Add to open the media picker.
   • Otherwise, click Edit.
2. Find the image that you want.
   • You can browse the asset library for images.
   • If you want to upload an image file, switch to the Upload tab, where you can drag or select the file that you want to upload.
3. To select an image for your asset group, hover your cursor over the image and click the checkbox that appears.
4. If the image isn't in a supported aspect ratio, or if the image can be cropped to fit more than one supported aspect ratio, the crop dialog opens and you can crop the image to your desired ratios.
5. You can select more than one image, up to 20 total. Selected images are displayed at the bottom of the media picker under "Images for your asset group" or "Logos for your asset group".
6. Once you're satisfied with your selection, click Save to add the selected assets to the project.

Crop an image or logo

1. Open the crop dialog.
   • The crop dialog automatically opens when you first select an image that's eligible for cropping.
   • If you've previously cropped the image, click Edit under "Images" or "Logos" on the project page, then hover over the image that you want to crop again in the bottom panel and click the pencil icon that appears.
2. Under the image preview, select the desired aspect ratio.
3. A frame over the image preview shows you how your image will appear with the current crop settings. You can adjust the crop in the following ways:
   • Drag the frame to reposition it over the image.
   • Drag the corner handles of the frame to resize the frame.
4. If you want to use the image in another aspect ratio, select that ratio and repeat the previous step.
5. For any ratios you don't want to use, hover over the checkmark and click the Remove icon that appears.
6. When you're done, click the button confirming the number of ratios you want to select (for example, "Select 2 ratios").
7. Click Save.

Remove an image or logo in a specific aspect ratio

1. Click Edit under "Images" or "Logos" on the project page, depending on where you added the image that you want to remove.
2. The media picker opens, displaying the images in your asset group at the bottom. Hover your cursor over each image that you want to remove and click the Remove icon that appears.
3. Click Save.

Remove an image in all selected ratios

1. Click Edit under "Images" or "Logos", depending on where you added the image that you want to remove.
2. Navigate to the image's location in the asset library.
3. Deselect the checkbox in the corner of the image.
4. Click Save.

Video

You can select videos from the asset library or upload video files of supported types. Uploaded videos will be available in the asset library for future use in Ads Creative Studio. Videos are not auto-generated in Ads Creative Studio Performance Max projects.

Add a video

1. Open the media picker from the project page.
   • If you haven't yet added a video, click Add under "Videos" on the project page to open the media picker.
   • Otherwise, click Edit under "Videos".
2. Find the video you want.
   • You can browse the asset library for videos. Only videos that meet the required minimum length will be shown.
   • If you want to upload a video file, switch to the Upload tab, where you can drag or select the file that you want to upload. Uploaded videos will undergo processing.
3. To select a video for your asset group, hover your cursor over the video and click the checkbox that appears.
4. You can select more than one video, up to 5 total. Selected videos are displayed at the bottom of the asset picker under "Videos for your asset group".
5. Once you're satisfied with your selection, click Save to add the selected assets to the project.

Remove a video

1. Click Edit under "Videos" on the project page.
2. The media picker opens, displaying videos in your asset group at the bottom. Hover your cursor over each video that you want to remove and click the Remove icon that appears.
3. Click Save.

Asset checklist

Use the checklist to track whether you've added the recommended number of assets for each asset type and aspect ratio. The checklist automatically updates as you add and remove assets.

Completed recommendations are indicated by a checkmark .

The recommended dimensions listed for images and videos are for your guidance only and aren't reflected in the completion of checklist items.

Preview

The preview cycles through example ads using the assets that you've added, or placeholders if you haven't yet provided the right type of asset. Not every possible combination of assets will be shown.

Preview controls

	Show full screen preview (for display ads in computer preview mode)
	Previous preview
	Next preview
	Play preview
	Pause preview
	Mobile preview
	Computer preview

You can also click a channel, such as YouTube or Gmail, to switch to example ads for that channel.

Next steps

You can save your project by clicking Save. If you're unable to save, check that your project contains at least one asset and that you don't have any invalid assets, such as text that exceeds the character limit.

When you're done making changes to your project, you can review it.