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Opt out of seeing personalized ads

You can opt out of personalized ads in your Ads Settings. Your opt outs will apply across both Google ads services (ex: Search ads) and the 2+ million websites and apps that partner with Google to show ads.

Instructions

Ads Settings lets you opt out seeing personalized ads when you’re:

  • Signed in to your Google Account (“Ads Personalization”)
  • Signed out of your Google Account and browsing the websites and apps that partner with Google to show ads (“Ads Personalization Across the Web”)
  • Signed out of your Google Account and using Google Search (“Ads Personalization on Google Search”)
If you’re signed in to your Google Account

Opt out of Ads Personalization

  1. Go to Ads Settings
  2. Click or tap the slider next to “Ads Personalization”
  3. Click or tap TURN OFF

This opt-out will work across all of your signed-in devices when we recognize you as being signed-in.

If you're signed out of your Google Account

Opt out of Ads Personalization Across the Web

  1. Go to Ads Settings
  2. Click or tap the slider next to “Ads Personalization Across the Web”
  3. Click or tap TURN OFF

Opt out of Ads Personalization on Google Search

  1. Go to Ads Settings
  2. Click or tap the slider next to “Ads Personalization on Google Search”
  3. Click or tap TURN OFF

What opting out doesn’t do

There are some things that opting out doesn’t do. Here are some of the most common scenarios and what you can do to address them.

Stop ads altogether

Ads are essential to fund many websites. When you opt out, you'll still see ads by Google – they just won't be based on topics you like, your visits to advertisers' websites, or demographics. Instead, they'll be based on factors such as the content of the page or your general location.

Here are some other things you can do to control the ads you see:

  • See fewer ads online and support the websites you visit with Google Contributor
  • Turn off ads personalization for the Google ads you see when you're signed out and those from 100+ other online ad networks through AdChoices
Disable other companies’ personalized ads

Opting out doesn’t stop personalized ads that aren’t served by Google. So, when you browse the internet and see a website, video, or app that uses advertising services by other companies, you may still see personalized ads.

To opt out of seeing personalized ads on other ad networks, you can use a cross-industry opt out tool or control that works for your browser or device. Learn more

Opt you out across multiple browsers or computers at once if you’re signed out of your Google Account

Do you use a few different browsers on your computer? Even if you opt out of personalized ads by Google on one browser (like Chrome), you may still see personalized ads by Google on your other browsers (like Internet Explorer and Safari). The same applies if you use multiple computers or devices. That’s because two of the three Ads Settings controls (“Ads Personalization on Google Search” and “Ads Personalization Across the Web”) only work for the browser or device you’re using. You’ll need to opt out of those two settings on the other browsers and devices you use, too.


To avoid multiple opt-outs, you can sign in to your Google Account to opt out of “Ads Personalization”. This opt out will work across all devices and browsers where we know that you’re signed in to your Google Account.

Keep you opted out after you clear your browser’s cookies

Do you delete or clear your browser’s cache and cookies? If you’ve cleared your cookies after opting out you may have undone your opt out for that browser. You may need to opt out of seeing personalized ads again on your browser. You can also install an extension like Protect My Choices.

Keep you opted out if your browser blocks cookies

Google uses cookies for many different purposes, including personalizing ads and identifying your Ads Settings. If your browser is set to block cookies, we may not be able to detect your Ads Settings preferences when you are signed in to your Google Account.

Opt you out of personalized ads in services where cookie technology may not be available

To serve ads in services where cookie technology may not be available (ex: in mobile apps), Google may use other identifiers that perform similar functions to cookies. To opt out of personalized ads in mobile apps:

Android

  1. Open the Google settings app on your device (called Google Settings or Settings, depending on your device)
  2. Scroll down and tap Google
  3. Tap Ads
  4. Switch on Opt out of interest-based ads or Opt out of Ads Personalization

iOS

Devices with iOS use Apple’s Advertising Identifier. To learn more about limiting ad tracking using this identifier, visit the Settings app on your device.

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