Control the ads that you see

You can make the ads that you see more useful, or get ads that are specific to you. You'll see Google ads on:

  • Google services, like Search or YouTube.
  • Websites and apps that partner with Google to show ads.

Edit your info or interests

  1. Go to your Google Account.
  2. In the navigation panel, select Data and privacy.
  3. Scroll to 'Things you've done and places you've been'.
  4. Under 'Ad Settings', select Ad Personalisation.
  5. Turn on Ad Personalisation if it’s off.
  6. Under 'How your ads are personalised', select your personal info or interests.
    • To update your info, select Update. Follow the steps on the screen.
    • To turn off an interest, select Turn off. Confirm by selecting Turn off.
    • To bring back an interest, select What you've turned off. Choose an interest and select Turn back on.

If you don't want personalised ads, turn off Ad Personalisation. Learn more about stopping personalised ads.

Get your ad preferences everywhere

To see ads based on your Google Account settings, sign in to your account on all your devices.

On your device

Learn how to add your Google Account to your device.

On your browser

  1. On your Android phone or tablet, open your browser, like Chrome or Firefox.
  2. Go to google.com.
  3. If you aren't signed in, at the top right, tap Sign in. Follow the steps.

Turn off personalised ads

  1. Go to your Google Account.
  2. In the navigation panel, select Data and privacy.
  3. Scroll to 'Things you've done and places you've been'.
  4. Under 'Ad Settings', select Ad Personalisation.
  5. Turn off the switch next to 'Ad Personalisation is ON'.

You can also turn off personalisation for your browser by installing the IBA Opt Out (by Google) extension.

Once you've turned off personalisation, Google will no longer use your info to personalise your ads. Ads can still be targeted with info like your general location or the content of the website that you’re visiting.

Control personalised ads on non-Google websites and apps based on your Google Account activity
  1. Go to your Google Account.
  2. In the navigation panel, select Data and privacy.
  3. Scroll to 'Things you've done and places you've been'.
  4. Under 'Ad Settings', select Ad Personalisation and then Advanced.
  5. Untick the box next to 'Also use your activity and information from Google services to personalise ads on websites and apps that partner with Google to show ads'.

If you don’t see a tick box, this setting is already off because of another setting or your administrator.

Stop getting personalised ads from other ad networks
Google is one of many ad networks that personalises ads based on your activity online. Go to AdChoices to control ads from other ad networks.

How Ad Settings work

When you're signed in

Each Google Account has its own Ad Settings. If you have multiple accounts, your Ad Settings are unique to each account. Changes that you make to your Ad Settings are saved when you’re signed in to your Google Account.

When you're signed in, ads are personalised with the activity and information from your Google Account. You can see and edit your activity at My activity.

When you’re signed in with more than one Google Account at the same time, ads may be based on Ad Settings for your default account. Your default account is usually the account that you signed in with first.

When you're signed out

If you're not signed in, your Ad Settings are saved to your device or browser. Your Ad Settings won't be saved if you clear your browser's cookies, get a new device or reset your advertising ID.

Ad Personalisation on Google Search

Ad Personalisation on Google Search controls the ads that you see when you’re signed out of your Google Account and using Google Search. Google will use your activity on Google Search, like your previous searches, to show you ads on Google Search.

Since Ad Personalisation on Google Search controls your experience when you’re not signed in to your Google Account, it only applies to the specific browser or device that you’re using.

Ad Personalisation on YouTube

Ad Personalisation on YouTube controls the ads that you see when you’re signed out of your Google Account and using YouTube. Google will use your activity on YouTube, such as your previous searches, to show you ads on YouTube.

Since Ad Personalisation on YouTube controls your experience when you’re not signed in to your Google Account, it only applies to the specific browser or device that you’re using.

Ad Personalisation across the web

Ad Personalisation across the web controls the Google ads that you see when you’re signed out of your Google Account on apps and when browsing non-Google websites on non-ITP/ETP browsers. Google will use your browsing data on partner websites and apps to show you ads in those places.

Since Ad Personalisation across the web controls your experience when you’re not signed in to your Google Account, it only applies to the specific browser or device that you’re using. 

Related articles

Was this helpful?
How can we improve it?
false
Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
84064
false