Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

About goal forecasts

Starting May 3, 2023, the forecasting feature will be discontinued in AdMob campaigns. This change will not impact your campaign performance.

A goal forecast is an estimate of how likely a campaign is to meet its selected goal, such as a specific number of clicks or impressions.

These forecasts are a way to confirm whether there will be enough clicks or impressions available for a campaign, and they can help you plan for shortages that may be likely to occur. Forecasts can help you optimize campaigns and prevent overbooking or underselling.

When you run a forecast, AdMob runs an instant simulation of the ad server to determine how competing campaigns will be delivered across the forecasted inventory. An initial forecast can be run during campaign creation, and additional forecasts can be run by editing a campaign.

Note that forecasts provided are solely for your information and interest. All forecasts are speculative and rely on assumptions and events in the future (some or all of which may not be satisfied or may not occur).

Was this helpful?

How can we improve it?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Search
Clear search
Close search
Google apps
Main menu
3249404532248886570
true
Search Help Center
true
true
true
true
true
73175
false
false