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9/11/19
Huge drop in revenue - Very strange Admob behavior 0 Recommended Answers 11 Replies 14 Upvotes
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Hello Community, 

Me and a group of other developers are facing a huge drop in revenue that exceeds 90%, Problem started for me and another developer (a friend of mine) at Sep 3rd, 2019, while another friend has the problem started at Sep 8th, 2019.

The problem is very strange, Revenue increase, then after a moment it decrease again, looks like Admob is forcing the revenue to decrease. 

Please see screenshots (At 11:55 revenue was 29.55, 2nd screenshot @12:06 revenue drops to 23:24)



There were no changes to application or google play console, Apps are published and nothing was changed, 

Regarding Admob requests and Impression there are no issues, as they are actually very close to previous periods.

We did not receive any notification from Google by email or within Admob regarding this problem, and no violations in violation section of Admob.

The only notification we received from Admob was about implementing app-ads.txt, But they say revenue will not be affected if not implemented.

Anyone is facing this issue?

Please you support.

Thanks,
All Replies (11)
9/12/19

Hello. I also encountered this situation. It started on September 8, my revenue has dropped 60-70% compared to before. I don't understand what admob is testing but I hope it ends soon !
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9/14/19
We need a respose from a google expert on how we can troubleshoot the problem as it seems many users are affected.
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10/2/19
Yes, my revenues dropped by more than 50% with 20% increase in impressions this month. The eCPM and CTR is terrible for admob from September 1. If they're trying something new, lets hope it ends soon.
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10/14/19
I am new to this but it seems nothing is moving..all stagnent...
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10/14/19
hello there, 
when the revenue in dropping is not so easy to identify which could be the issue involved. 

Our suggestion is also to understand if the number of requests is dropping and also Match rate/ impression. If all those are dropping then something is happening from Ad serving side.

Otherwise revenue dropping it could be associated to Policy restrictions/violations/invalid activity etc... 
Please have a look here https://support.google.com/admob/answer/7085268?hl=en in order to have more details about the issue. 

Kind regards
Kate
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10/20/19
Hello. I also encountered this situation. It started on September 12, my revenue has dropped 50-60% but all the CTR, impressions, filling rate are similar as before.

The revenue only dropped in Android apps, but not IOS apps.

5 days ago, I have configured the app-ads.txt successfully, but there is still no change in the revenue. Any one got the issue fixed?
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11/2/19
I have the same problem. Everything seem to be configured correctly but starting from the 5th October the eCPM relative to rewarded ads has decreased almost of a factor of 10. Please can anyone give me a possible explanation?
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11/20/19
Same issue.
I observed the drop on 4th of October.
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11/20/19
I am still facing the same issue...now it has passed more than 1 month..nobody from AdMob is helping me. Please can we keep in touch in some way to solve the problem?
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11/24/19
Can I ask you if you have implemented the AdMob EU consent for GDPR?
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2 days
We have the same problem from September. We are are facing a huge drop in revenue that exceeds 90% too. It is obvious that something is happening with Admob, but they do not answer anything. It is unusual for so many developers to have such a large fall in such a short period of time. We had to use other platforms to not rely exclusively on Admob.
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