Troubleshoot a drop in earnings
Identify the issue that caused the earnings drop
The first step in identifying what's caused a drop in earnings is to know the key metrics that influence your earnings. There are multiple factors that affect revenue, but in general the important metrics are: impressions, eCPM, impression CTR, match rate and show rate.
Review the AdMob insights card to see whether we’ve detected any anomalies in your account in the last seven days. Otherwise, you can view these metrics in your AdMob Network report. Here are a few tips:
- Review how your account has performed historically. Create a new report and extend the date range to at least the last three months to help identify trends or specific issues.
- Use change history to check what changes you've made to your account and when you made them. This can help you understand the potential root cause of the revenue drop.
- Use your reports to determine the date when your earnings started to decline. Then, start breaking down the problem. For example, check which app your revenue dropped on. If you can view that the drop occurred only for a certain app, check the metrics of the app to identify the reason for the revenue decline.
- Add the important metrics to your report and try to understand which metric actually caused the drop. A change in any of the metrics listed above can trigger a change in your total revenue. Identify which metric has a similar trend to your revenue.
Next step: Identify the metrics that impact your earnings