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AdMob & AdSense programme policies

How policy enforcements affect AdMob mediation and campaigns

Use the following table to understand how enforcements can affect ad serving with mediation and campaigns. 

Enforcement                           Mediation (including AdMob Network and third party networks) AdMob campaigns
Your app has a warning. Limited support Mediation is not yet affected. However, you’ll need to address the issue that caused the enforcement or ad serving may be affected.  Limited support Campaigns are not yet affected. However, you’ll need to address the issue that caused the enforcement or ad serving may be affected. 
Your app has restricted demand. Limited support Mediation with third-party ad networks is not affected. However, your app is not monetised by all Google ad sources. Limited support Direct sold, house ads and reservations continue to serve ads. However, your app is not monetised by all Google ad sources.  
Your app has disabled ad serving.  No ads will serve.  No ads will serve.
Your account has limited ad serving. Limited support Mediation with third-party ad networks is not affected. You will receive a limited number of ads from Google ad sources. Limited support Direct sold, house ads and reservations continue to serve ads. You will receive a limited number of ads from Google ad sources.  
Your account is suspended.  No ads will serve.  No ads will serve.
Your account is disabled.  No ads will serve.  No ads will serve.
Note: If you receive an enforcement due to a policy violation or publisher restriction, you’ll be notified in the AdMob Policy centre and via email.
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<p>‘My AdMob Help Page’ – your personalised Help Page to help you thrive on AdMob.</p>

Introducing our newly revamped My AdMob Page,  a personalised Help page that houses relevant information for your account. You can better maintain your account health, ensure that necessary setup is completed and have the right optimisation tips targeted to your apps. Stay tuned for more!

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