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About app-ads.txt

Authorized Sellers for Apps, or app-ads.txt, is an IAB Tech Lab initiative that helps ensure your app ad inventory is only sold through channels you’ve identified as authorized. Creating an app-ads.txt file gives you more control over who’s allowed to sell ads on your app and helps prevent counterfeit inventory from being presented to advertisers. 

The app-ads.txt files are publicly available and crawlable by exchanges, supply-side platforms (SSP), and other buyers and third-party vendors.

Authorized Sellers for Apps (app-ads.txt) is an extension to the Authorized Digital Sellers (ads.txt) standard, originally designed for protecting web ad inventory. It extends compatibility to support ads shown in mobile apps.

To prevent a significant loss in ad revenue, you'll need to implement an app-ads.txt file. 

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Learn how to set up an app-ads.txt file for your app

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‘My AdMob Help Page’ - your personalized Help Page to help you thrive on AdMob.

Introducing our newly revamped My AdMob Page,  a personalized Help page that houses relevant information for your account.

You can better maintain your account health, ensure necessary setup is completed and have the right optimization tips targeted to your apps. Stay tuned for more!

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