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AdMob product announcements at ChinaJoy 2019

31 July 2019

At this year’s ChinaJoy, we’re announcing three products designed to improve the ads experience for your users while helping you maximize revenue.

App open ad format
This new format allows ads to appear on the loading or splash screen as the user waits to open and use your app.  Since the user is already waiting for your app to load, this format integrates seamlessly with the user experience. 

Smart segmentation for rewarded ads
Earlier this year, we launched a smart segmentation feature that only shows ads to users unlikely to make purchases in your app. This protects the user experience of your purchasers while growing your ads revenue. Initially available only for interstitial ad units, we’ve expanded smart segmentation to include rewarded ad units as well. 

AdMob Insights
Our new AdMob anomaly detection highlights performance that is out of the ordinary, enabling you to make changes to your underperforming apps and understand best practices from your outperforming apps. This alleviates the need to spend time creating custom reports to find these anomalies and prevent further revenue loss.  These alerts on your dashboard appear when we detect abnormal changes to your most important metrics such as eCPM, impression volume, or earnings.  

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