Policies

Resolve issues in your Policy centre that may affect ad serving

The Policy centre displays all of the current enforcements on your apps. App-level enforcements affect ad serving by either:

  • Blocking all advertising on your app, known as Disabled ad serving, or
  • Restricting which advertisers can bid on your inventory, known as Restricted demand

You may receive enforcements due to various issues with your content:

  • Policy violations that must be fixed. Policy violations are enforced with either Disabled ad serving or Restricted demand
  • Publisher restrictions are not policy violations so you don't need to change your content or ad requests. However, apps with publisher restrictions receive Restricted demand
To find out if you need to take action on an enforcement, review the Must fix column in your Policy centre. The column will say Yes if an enforcement is due to a policy violation. It will say No for publisher restrictions.

In this article:

Apps with issues

If you've received a notification about your app, check below to find out more about the issue and what action you need to take:

Policy violation

If the Must fix column says Yes one of your apps is not currently in compliance with the programme policies and, as a result, an enforcement has been taken. When this occurs, you need to make changes to your app to bring it into compliance with our policies.  

After you address the policy violations on your app, you may request a review

Publisher restriction

If the Must fix column says No, it means that your app has content that falls under the Google Publisher Restrictions. While you can choose to monetise this type of content, you will likely receive reduced advertising as not all ad sources will be able to bid on it.

If you address any of the publisher restrictions on your app, you may request a review

Warning

A warning means that one or more of your apps is not currently in compliance with the programme policies. To resolve this, you need to make changes to your app to bring it into compliance. 

If you don't make changes, further actions may be taken on your app or account.

AdMob and Google Play issues

The Policy centre will display policy enforcements for both AdMob and Google Play. Click Down arrownext to the app to view more details about the issues.

AdMob issues

In the AdMob issues section, you’ll see the issue, the review status and the date that this status started to affect your account. Click the issue name to learn about how to identify and fix the cause of the issue.

After you’ve made changes to fix your app, you can request a review if you want ads to resume or continue serving to your app.

Google Play issues

The Google Play issues section lets you know if you have a Google Play suspension and the date this status started to affect your account. Click the issue name to learn about how to identify and fix the cause of the issue.

For Google Play issues, you can’t request a review in your AdMob account. When you’ve fixed the violation, you can file an appeal with Google Play

Request a review

You can request a review of your app after you’ve fixed the issues or if you want to dispute an enforcement. If you’re requesting a review because you’ve fixed issues, make sure that you upload the new version of your app to Google Play and/or the App Store before you request a review.  

Note: If you want ads to resume or continue serving to your app, request a review for each app with policy enforcement(s) in your Policy centre.  

How to submit a review in the App Policy Center

To request a review of your app:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Policy centre.
  3. In the Apps with issues section, click Down arrow.
  4. In the AdMob issues section, click Request a review.
    Note: For Google Play issues, you can’t request a review in your AdMob account. When you’ve fixed the Google Play violation, you can file an appeal with Google Play.
  5. Review the information in the dialogue box, then describe the changes that you made to comply with programme policies or explain the reason that you think an enforcement may not apply.
  6. Tick the box to confirm that you’re ready for a review.
  7. Click Request review

Go to Policy centre

Review status

You can check the status of your review in the AdMob issues section under Review status:

  • Pending: Your app is being reviewed and a decision hasn’t been made yet. 
  • Not approved: A review of your app determined that it’s still in violation of our policies or restrictions. Review the policy enforcement details again to ensure that you make the correct changes in your app. When you’ve re-reviewed the policies and made additional changes, you can request another review. 

If your review isn't approved, you’ll be notified in the Policy centre and via email. If your review is successful, the enforcement will be removed from the Policy centre and you’ll be notified via email.

Account-level enforcements

Limited ad serving

Limited ad serving means Google has placed a limit on the number of ads that your AdMob account can show. Learn more about ad serving limits.

Policy centre FAQs

Here are the answers to some frequently asked questions about the Policy centre:

I’ve fixed my app based on the policy enforcement details. Why can I still see an enforcement in my Policy centre?

You’ll need to request a review of your app before the enforcement can be removed. Follow the steps for requesting a review.

If a policy enforcement for an app is not shown in the Policy centre, does that mean the app is in compliance with programme policies?

Not necessarily. The Policy centre shows apps that our review processes detected as violating one or more programme policies. While we’re constantly working to improve those processes, they can't detect every issue. We may notify you outside the Policy centre if we detect an issue through other means.

Does the Policy centre show all apps found to be in violation of the Google Programme policies?

No. The Policy centre shows violating apps that have generated ad requests in the last 7-10 days. Certain apps (for example, those with very low daily traffic) won't appear in the Policy centre. You're responsible for ensuring that your apps comply with our programme policies at all times. We suggest that you regularly check your apps for compliance.
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