Policies

Resolve policy violations in your Policy centre

Recent changes to our policies mean that some content that previously violated our policies is now allowed, but will receive limited (or possibly no) ad serving. We're working to update the Policy centre to make it easier to identify which issues are mandatory to fix and which issues don't need to be fixed, but will lead to restricted demand if not addressed.

To determine if an issue must be fixed, click the issue in the Policy centre to expand the policy definition.  If the definition starts with Certain sources of advertising are restricted from appearing on content that:, this indicates a publisher inventory restriction that doesn't need to be fixed, but will receive limited ad serving. Anything else is a policy violation, which you must address.

The AdMob Policy centre gives you information about policy violations that have been found in your apps, as well as the steps to resolve issues with ad serving and how to request reviews after you've made changes.

Use the Policy centre to see:

  • Which of your apps we've found to have policy violations
  • Information on why your app is in violation
  • The steps needed to comply with programme policies
  • How to request a review of your app after addressing the violations

To visit the Policy centre, sign in to your AdMob account and click Policy centre

In this article:

Understanding the App Policy Center for AdMob

Policy violation notifications

If you have a policy violation, you’ll be notified in the home dashboard of your AdMob account and via email. 

There are three types of policy violations notifications:

  • Warning: One or more of your apps aren't currently in compliance with the programme policies. To resolve this, make changes to your app to bring it into compliance by the enforcement date provided in the warning. If you don't make changes by the enforcement date, ad serving may be limited or disabled, and further actions may be taken on your app or account. 
  • Limited ad serving: One of your apps isn't currently in compliance with programme policies. As a result, your app won't be monetised by all Google demand sources. To resolve this, make changes to your app to bring it into compliance. If you don't make changes, further actions may be taken on your app or account. 
  • Disabled ad serving: One of your apps isn't currently in compliance with the programme policies and, as a result, ad serving has been disabled on your app. To resolve this, review the violation and make changes to your app to bring it into compliance with our policies. 

Once you’ve made the necessary changes, request a review for each app with policy violation notification(s) if you want ads to resume or continue serving to your app. 

View policy violations 

To view the details of the policy violation:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. In the AdMob home dashboard, you’ll find the policy violation notification. Click View in Policy centre.

Policy violation details

In the Apps with policy violations section, you can see the details of the policy violation:

  • App status: The status of the app with the policy violation; whether it has received a warning or ad serving has been limited or disabled. 
  • App: The app that has the policy violation.
  • Violation: The policy that your app has violated.

Expand the Apps with policy violations section by clicking Down arrow to view more information about the policy violation(s) including when the violation was issued and how to fix it.

AdMob violations

In the AdMob violations section, you’ll see the violation, the review status and the date that the violation was issued.

To learn more about the policies in violation, click each of the policy names under Violation. This provides more information about how to identify and fix the cause of the violation. Once you’ve made changes to fix your app, you can request a review if you want ads to resume or continue serving to your app.  

Google Play violations

The Google Play violations section lets you know if you have a Google Play suspension and the date it was issued. Click Fix in Google Play to learn how to fix this violation.  

Request a review

You can request a review of your app after you’ve fixed violations or if you want to dispute a violation. If you’re requesting a review because you’ve fixed violations, make sure that you upload the new version of your app to Google Play and/or the App Store before you request a review.  

Note: If you want ads to resume or continue serving to your app, request a review for each app with policy violation notification(s) in your Policy centre.  

How to submit a review in the App Policy Center

To request a review of your app:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Policy centre.
  3. In the Apps with policy violations section, click Down arrow.
  4. In the AdMob violations section, click Request a review.
  5. Review the information in the dialogue box, then describe the changes that you made to comply with programme policies or explain the reason why you think a violation may not apply.
  6. Tick the box to confirm that you’re ready for a review.
  7. Click Request review

Review status

You can check the status of your review in the AdMob violations section under Review status:

  • Pending: Your app is being reviewed and a decision hasn’t been made yet. 
  • Not approved: A review of your app determined that it’s still in violation of our policies. Review the policy violation details again to ensure that you make the correct changes in your app. Once you’ve re-reviewed the policies and made additional changes, you can request another review. 

If your review isn't approved, you’ll be notified in the Policy centre and via email. If your review is successful, the violation will be removed from the Policy centre and you’ll be notified via email.

Policy centre FAQs

Here are the answers to some frequently asked questions about the Policy centre:

I’ve fixed my app based on the policy violation details. Why can I still see a violation in my Policy centre?

You’ll need to request a review of your app before the violation can be removed. Follow the steps for requesting a review.

Does the Policy centre show all apps found to be in violation of the Google programme policies?

No. The Policy centre shows violating apps that have generated ad requests in the last 7 days. Certain apps (for example, those with very low daily traffic) won't appear in the Policy centre. 

If a policy violation for an app isn't shown in the Policy centre, does that mean that the app is in compliance with programme policies?

Not necessarily. The Policy centre shows apps that our review processes detected as violating one or more programme policies. While we’re constantly working to improve those processes, they can't detect every violation. We may notify you outside the Policy centre if we detect a violation through other means.
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