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7 March 2018: Introducing AdMob Reporting Beta

Last year, we completely redesigned AdMob to make it more app-centric. Since then, we’ve been working hard to upgrade our reporting experience to be faster and simpler to use so that you can spend less time analysing your reports and more time building apps that you love.

When you sign in to your AdMob account and view your reports, you'll notice several improvements and new features:

  • Saved reports: We know that customising your reports takes a lot of time, so when you finally get it right, we want you to be able to come back to it again and again. Saved reports will allow you to quickly access regularly used reports and share them across your organisation.
  • New reporting interface: We’ve created a more flexible report layout that lets you choose the way that you want to view your report. You can now add up to 6 charts to your report, and we’ve removed the limit to the number of metrics that you can view at once.
  • Responsive design: We want you to have access to your reporting information wherever you are! The new report layout is responsive, so that you can view your data directly from your mobile devices.

Due to differences in the way that reporting data is managed and stored in the new AdMob Reporting Beta, historical mediation data won't be available in the new user interface. 

To preserve your historical data, export your legacy reports.

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Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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