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14 March 2018: eCPM floors now located in ad unit settings

We're updating the way eCPM floors are set up in AdMob. 

By setting an eCPM floor, you’re instructing the AdMob Network not to serve ads that are below the minimum eCPM floor value you've set. 

Previously, the eCPM floor value was entered when you created a mediation group. From today, you should instead set the AdMob Network eCPM floor value when you create or edit an ad unit. The eCPM floor can be set for each of your ad units, individually.

Learn more about AdMob Network eCPM floors

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Earn more by migrating more inventory to bidding!

We've noticed that you haven't migrated all your eligible traffic to AdMob bidding. Bidding ensures that you’re getting the highest revenue for your impressions as ad sources compete in real-time. Increase your revenue and operational efficiency with bidding today!

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