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Ad exposure (metric)

A calculation of the amount of time users are shown or "exposed" to ads in your app. Appears in the User metrics card of your app overview dashboard. Calculated as the total ad exposure time over the selected date range divided by the total engagement over the selected date range.

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We noticed that you have not migrated all your eligible traffic to AdMob bidding. Bidding ensures that you’re getting the highest revenue for your impressions as ad sources compete in real-time. Increase your revenue and operational efficiency with bidding today!

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