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ARPPU (metric)

Average revenue per paying user (ARPPU). Revenue is the sum of estimated ecommerce_purchase and in_app_purchase event values from Google Analytics for Firebase. Appears in the User metrics card of your app overview dashboard.
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Earn more by migrating more inventory to bidding!

We noticed that you have not migrated all your eligible traffic to AdMob bidding. Bidding ensures that you’re getting the highest revenue for your impressions as ad sources compete in real-time. Increase your revenue and operational efficiency with bidding today!

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