Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

ARPPU (metric)

Average revenue per paying user (ARPPU). Revenue is the sum of estimated ecommerce_purchase and in_app_purchase event values from Google Analytics for Firebase. Appears in the User metrics card of your app overview dashboard.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the help community Get answers from community members

Clear search

Close search

Google apps

Main menu