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ARPPU (metric)

Average revenue per paying user (ARPPU). Revenue is the sum of estimated ecommerce_purchase and in_app_purchase event values from Google Analytics for Firebase. Appears in the User metrics card of your app overview dashboard.
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Monetize users from emerging markets with app open ads

Are most of your app users from emerging markets? These users are more likely to interact with ads, providing you with a great opportunity to effectively engage them with app open ads.

Try app open ads

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