Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Get started

ARPPU (metric)

Average revenue per paying user (ARPPU). Revenue is the sum of estimated ecommerce_purchase and in_app_purchase event values from Google Analytics for Firebase. Appears in the User metrics card of your app overview dashboard.

Was this helpful?

How can we improve it?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Search
Clear search
Close search
Google apps
Main menu