Search
Clear search
Close search
Google apps
Main menu

Learn more about the new AdMob rewarded ads

Overview of rewarded video ad units

AdMob rewarded video ad units allow you to reward users with in-app items for watching video ads. 

This is a screenshot that shows an example of a rewarded video ad after it

How do AdMob rewarded video ads work?

Rewarded ads may be served only after a user explicitly chooses to view a rewarded ad. This puts the user in control of their in-app experience. 

Example

A user playing a game has no more lives. The user is asked if they want to immediately recover lives by watching a video ad. Alternatively, the user can decide to spend money or wait a specific amount of time to reach the same result.

You can specify the reward values associated with the ad units in your app and set different rewards for different ad units. Users will receive the reward for viewing the video ad without needing to install anything.

AdMob rewarded video ad format & features

Rewarded video ads format

AdMob rewarded ads are click-to-download video ads with an end card that appears when the video ends. They’re available only as interstitial ads.

Video End card

Rewarded video ad features

  • Sound Controls:
    • Volume control based on the device volume (not app-specific volume controls)
    • Mute icon support (Android only)
       
  • Non-skippable, but closeable video ad:
    • Clicking on the X button will generate a prompt asking if the user wishes to close the ad
    • The user is warned that they will lose the reward if the ad is closed

      This is a screenshot that shows an example of a rewarded video ad while it
  • Countdown timer
     
  • Delayed install
    • The user is brought to the appropriate app store on completed view
  • End Card (optional install)
    • The user receives a reward for viewing the video ad (no need to install)
    • The install button turns green on video completion
    • Clicking the button takes the user directly to the appropriate app store
      This is a screenshot that shows an example of a rewarded video ad after it
Was this article helpful?
How can we improve it?
Sign in to AdMob

Sign in to see help for your AdMob account Sign in Don't have an AdMob account? Sign up today! Sign up for AdMob