You can edit or remove conversion events.
Edit your conversion event
You can also edit your conversion events after you set them up. To edit an existing conversion.
- Sign in to your AdMob account at https://apps.admob.com.
- Click Campaigns in the sidebar.
- Click the Conversions tab.
- Click the name of the conversion you want to edit.
- Make the desired changes.
- Click Done.
You can edit the following:
- Conversion event name: The name of your conversion event.
- Action optimization: Indicates how the conversion action is used in campaigns:
- Primary conversion actions are used to optimize campaigns and are included in your reports. You can have one primary conversion action per app.
- Secondary conversion actions are used for reporting only.
- Conversion windows: Determines how long after a user interacts with your ad to count app installs as conversions.
- Click through conversion window: A click-through conversion is counted when someone clicks on your ad and installs your app within the length of time you select.
Example: If you have a 30-day click-through conversion window, conversions that happen within 30 days after someone clicks on your ad will be recorded as a click-through conversion.
- Engaged-view conversion window: An engaged-view conversion is counted when someone does not click on your video ad but watches at least 10 seconds of the skippable (after 5 seconds) ad—or the full length, if it is shorter than ten seconds—and then installs the app within the conversion window.
Example: If you have a 2-day engaged-view conversion window, conversions that happen within 2 days after someone watches your video ad for 10 seconds or longer will be recorded as an engaged-view conversion. Learn more about Engaged-view conversions.
- Click through conversion window: A click-through conversion is counted when someone clicks on your ad and installs your app within the length of time you select.
Remove a conversion event
To remove a conversion event, change the status of the event to Removed. This stops the conversion event from being measured in your app:
- Sign in to your AdMob account at https://apps.admob.com.
- Click Campaigns in the sidebar.
- Click the Conversions tab.
- Click the name of the conversion you want to edit.
- Click Edit.
- Click .
To restart measuring for a conversion event, repeat the steps and select as the status.