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Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Edit or remove conversion events (Beta)

Note: This feature is currently in beta release to a limited group of publishers.

You can edit or remove conversion events. 

Edit your conversion event

You can also edit your conversion events after you set them up. To edit an existing conversion.

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Campaigns in the sidebar.
  3. Click the Conversions tab.
  4. Click the name of the conversion you want to edit.
  5. Make the desired changes.
  6. Click Done.

You can edit the following:

  • Conversion event name: The name of your conversion event.
  • Action optimization: Indicates how the conversion action is used in campaigns:
    • Primary conversion actions are used to optimize campaigns and are included in your reports. You can have one primary conversion action per app.
    • Secondary conversion actions are used for reporting only.
  • Conversion windows: Determines how long after a user interacts with your ad to count app installs as conversions.  
    • Click through conversion window: A click-through conversion is counted when someone clicks on your ad and installs your app within the length of time you select.
      Example:  If you have a 30-day click-through conversion window, conversions that happen within 30 days after someone clicks on your ad will be recorded as a click-through conversion.
    • Engaged-view conversion window: An engaged-view conversion is counted when someone does not click on your video ad but watches at least 10 seconds of the skippable (after 5 seconds) ad—or the full length, if it is shorter than ten seconds—and then installs the app within the conversion window. 
      Example:  If you have a 2-day engaged-view conversion window, conversions that happen within 2 days after someone watches your video ad for 10 seconds or longer will be recorded as an engaged-view conversion. Learn more about Engaged-view conversions.

Remove a conversion event

To remove a conversion event, change the status of the event to Removed. This stops the conversion event from being measured in your app:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Campaigns in the sidebar.
  3. Click the Conversions tab.
  4. Click the name of the conversion you want to edit.
  5. Click Edit.
  6. Click .

To restart measuring for a conversion event, repeat the steps and select  as the status.

Remove a conversion action from the Conversions table in AdMob

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